The video featured Riles, who is described as selling a “reimagined version of an Air Jordan 1 under his own independent ...

The world of basketball footwear is undeniably ever-evolving, and throw a pair of Jordan basketball shoes into the mix and you've got yourself some strong, durable, and revered kicks.

These shoes were both sold in limited releases, so why did Jordans become so much more expensive? It all has to do with the value of the Jordan brand and how it makes and markets its iconic sneakers.

Nike's much-loved Air Jordan 3 is reportedly set to be released in a brand new "Starfish" colorway. The drop will be part of the global footwear brand's 2025 Jordan release lineup.