During the tumult of the Mexican Revolution, the rising tequila magnate José Cuervo quietly built a commercial empire around ...

Journalist and author Ted Genoways follows the violent, unpredictable and hugely profitable world of tequila through the ...

Ted Genoways considers José Cuervo's colorful history, from eluding Pancho Villa's death threats to bringing tequila north of ...

TEQUILA WARS: José Cuervo and the Bloody Struggle for the Spirit of Mexico, by Ted Genoways As far as personal branding goes, getting name-checked in multiple chart-topping singles isn’t a bad ...

Tequila Wars' tells story of José Cuervo and Mexico's oldest, most iconic tequila brand What's in a name? José Cuervo's namesake tequila brand is intertwined with some of the most pivotal ...

What's in a name? José Cuervo's namesake tequila brand is intertwined with some of the most pivotal moments in Mexican history, from gaining independence from Spain in 1821 to the Mexican Revolution.