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Here’s the Surprising Origin of Nike’s “Just Do It” Slogan

In today’s culture, brand logos and slogans are just as ingrained in our minds as basic elementary math. Household name brands feel more like familiar friends than corporate conglomerates, and each ...
The Source Magazine

Nike Reintroduces “Just Do It” with New “Why Do It?” Campaign

Nike is reintroducing its iconic rallying cry “Just Do It” to a new generation through the launch of its latest campaign, Why Do It? Designed to connect with young athletes, the initiative reframes ...
Marketing Dive

Nike reframes ‘Just Do It’ as ‘Why Do It?’ to engage next-gen athletes

Nike is reframing its iconic tagline, “Just Do It,” in a new campaign, “Why Do It?,” per a press release. The campaign was created by longtime agency partners Wieden+Kennedy Portland. The campaign ...
NPR

Just Do It: How the iconic Nike tagline built a career for the late Dan Wieden

The marketing and advertising world lost a titan of the industry after the passing of Dan Wieden. Wieden was a cofounder of the advertising firm Wieden and Kennedy, as well as the brain behind many ...