Nutri-Grain, the cereal bar made by The Kellogg Co., responded to a period of limited advertising success by fundamentally rethinking its strategy. "This is an awful ad," proclaimed Emily Adkinson, ...

The subsequent launches of Rice Krispies Squares and Cereal and Milk Bars testify to this. Three years on, Kellogg's Convenience... We’re long-term subscribers to WARC and it’s a tool we use ...