Fragrance ads have gotten pretty formulaic over the years ... then wait for her to whisper the scent's name at the very end. Kenzo's new Spike Jonze-directed campaign starts off similarly ...

The video – which Kenzo officials called an “electric film” – begins like any other perfume ads, with men and women ... a giant eyeball made up of flowers. “When we think about perfume ...

Kenzo's New Perfume Ad Is the Best, ... By Elizabeth Logan August 30, 2016 How do you visually sell a smell? Show the things (flowers, the ocean) the smell smells like? Show people enjoying the smell?

The typical fragrance ad ticks off enough stereotype ads ... Along the way she flys through a giant Kenzo eye made out of flowers, has a ballet moment in an empty theater, and also finds time ...

Because (once again for those in the back!) it's Taylor Swift. But also because the Kenzo ad—a Spike Jonze-directed "short film," choreographed by Ryan Heffington and starring Margaret Qualley ...

(Incidentally, Maddie's choreographer in the video happened to choreograph the Kenzo ad.) Teen Vogue has reached out to both Taylor Swift and Kenzo for comment, and we will update this story as we ...