Skincare is essential not just for appearance but also boosts self-confidence. You feel better when you know you look better.

The Torriden Dive-In serum delivers moisture without any stickiness, and it should be the first step in your skincare routine. The watery essence-serum is beloved by Korean K-beauty consumers, as it ...

A TirTir cushion foundation that left the TikTok beauty community in complete shambles. This gem offers 72 hours of flawless ...

Korean beauty’s rapid rise 10 years ago eventually led to market saturation and consumer fatigue. Now, it’s enjoying a ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access information on a device and to provide personalised ads and content, ad and ...

K-beauty is known for its game-changing skincare hacks—and this natural ‘Botox’ mask is the latest sensation! It plumps, ...

Amazon is celebrating Korean Beauty Week, wherein you can get up to 50% off on a wide range of Korean skincare products.

The secrets of Korean glass skin and advanced skincare solutions now available in the national capital, writes ABHI SINGHAL Have you ever scrolled through viral Instagram reels, wishing for that ...

“As a child of Korean immigrants, I learned the importance of sunscreen early on,” says Carol Lee, ELLE.com associate beauty e-commerce writer. “From watching my relatives, I internalized ...