A supermarket chain’s animated holiday commercial is causing a deeply emotional reaction online. On Nov. 8, Kroger announced the release of its holiday ad, titled “Cuisine Exchange,” which features ...
One of the biggest trends of 2014 – ad tech in-housing – is crashing into one of the buzziest trends of 2023: retail media all day long. On Wednesday, Kroger Precision Marketing (KPM), the grocery ...
Business is booming at Kroger. The grocery behemoth reports strong second-quarter sales and profits, and is adding another private-label brand to its extensive portfolio. And its retail ad network, ...
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