The new logo includes a blue shopping cart to the left of the blue "Kroger" text. The cart is Kroger's "Fresh Cart" icon, which the supermarket chain says combines two of its core equities ...

According to the LinkedIn post, the Fresh Cart icon, which resembles a slice of fruit with two dots for wheels, will feature the same signature blue color as the Kroger logo.

The Kroger Fresh Cart logo is being pushed to most stores in the Houston area. The Buffalo Speedway Kroger recently had its old Kroger sign replaced as well.

The Kroger Fresh Cart logo is being pushed to most stores in the Houston area. The Buffalo Speedway Kroger recently had its old Kroger sign replaced as well. ...