There's a lot going on inside the tiny Smart Play bricks that power the new technology. When we had the chance to sit down and play with the new sets at CES, it was clear that there was some fun to be ...
LEGO SMART Play is HERE. And that means that your LEGO sets are evolving into even more awesome versions of themselves. LEGO SMART Play will soon allow your builds to interact with you as you play ...
The LEGO Group has introduced LEGO SMART Play, an innovative new platform powered by LEGO's SMART Brick. This new technology includes 20 patented features and a custom chip smaller than a ...
Lego has previously run events that allowed visitors to walk away from participating stores with a brand-new Lego item, often without spending a dime. The latest in this series is taking place in ...
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