Lego Insiders, people who are a part of Lego's free loyalty membership, can purchase the set early on Nov. 13. For non-members, the set is available for purchase on Nov. 16. The Lego set will cost ...

A brilliant focal point for any Star Wars Lego collection, this 700-piece set has a 20% saving in this Amazon deal. The Star ...

Shoppers are calling this “one of the best LEGO sales of the year,” with certain builds dropping by as much as 40%. Whether ...

Similar to how the T-Rex in Jurassic Park ruled the Earth and everyone and everything on it throughout the all-time great sci ...

Celebrating 20 years of the LEGO DC Batman theme, The LEGO Group is releasing three new Batmobile sets inspired by Joel ...

People are finally putting the pieces together. Turns out, the beloved building brick brand Lego takes its name from a charming, simple phrase that’s often used in the toy’s home country of Denmark.

Brick Convention made its debut in the Evergreen State, delighting Lego enthusiasts at the HAPO Center. The two-day event ...

New research conducted by the LEGO Group found that 96% of healthcare professionals who used the LEGO MRI Scanner set say the ...

Out of everything that older generations say Gen-Z doesn’t appreciate, it’s not smartphones, online gaming, or the way we ...

Both the Lego flower line and the Milky Galaxy set, which is part of its Art line, were introduced to consumers in the last five years. They are part of a strategic shift away from the perception of ...

A growing number of adults are buying toys for themselves. Some have managed to cash in on their obsessions, building up lucrative followings of toy fans online. Toy companies including Mattel and the ...