On Tuesday, the UFC issued a press release announcing a new update to its Reebok-branded apparel. It's called The Fight Night Collection and it will introduce upgraded versions of the UFC walkout ...

UFC's deal with Reebok came to an end after UFC 260 on March 27, 2021. The premier MMA promotion switched to Venum for their official uniforms and apparel.

Starting at UFC 189, fighters will be required to wear Reebok under the UFC's new outfitting policy with the sponsorship payout numbers finally released on Wednesday.

UFC announced on Friday that it would replace longtime apparel and outfitting partner Reebok with Venum starting in 2021. Venum is one of the leading manufacturers of apparel and equipment for ...

In those days, a major brand like Reebok wouldn't even have taken a call from a UFC executive. As a result, White and the Fertittas made a deal with their fighters to pursue outside income.

The UFC's oft-criticized apparel deal with Reebok is coming to a close next year. Venum will take over as the UFC's apparel partner beginning in April 2021, the promotion announced Friday.

“The Reebok deal is good for the UFC, but not good for the fighters,” one current UFC fighter said. “It’s being dispersed in a weird way, and I feel like we’re getting a small piece of ...

Not long after UFC CEO Lorenzo Fertitta and president Dana White explained the ins and outs of the company's landmark deal with Reebok to outfit its fighters, two thoughts immediately came to mind: 1.

Valerie Letourneau was already facing an uphill battle when she challenges champion Joanna Jedrzejczyk in the co-main event of UFC 193 at Etihad Stadium on Sunday. Then she found out for sure she ...

The partnership with Reebok—which goes into effect in July—is extensive, and is in every respect a game-changer for the UFC and the fighters who make their living by fighting for the promotion.