Florida point guard Xaivian Lee has signed a multi-year NIL shoe deal with international brand Serious Player Only, becoming the first NCAA athlete to partner with the company. Reported by ...

Lee, a transfer from Princeton, will play a significant role in Florida’s backcourt next season. Over three seasons at Princeton, he averaged 12.7 points, 4.5 rebounds, and 3.3 assists per game.

written on his shoes in reference to Lee's acclaimed 1989 movie. Paul said he was disappointed to miss Lee after finishing with 21 points and 12 assists in a 126-103 win over the director's ...

Since then, the 6-foot-4 Lee cashed in with a significant Name, Image and Likeness market on May 29, signing a deal with Serious Player Only, a Chinese-based shoe company, to become the face of ...