What’s yellow, fluffy and has a name that’s likely to get stuck in your head? The insurance sector’s newest TV star. The expression “Liberty Biberty” has been featured in the insurance company’s ...

What's yellow, fluffy and has a name that's likely to get stuck in your head? The insurance sector's newest TV star. Liberty Mutual worked its way into consumers' brains over the past decade with a ...

Move over, Doug, LiMu Emu and that guy who can't rememberhis lines. Liberty Mutual is expanding the company's character universe for the first time in eight years, introducing Liberty Biberty, a ...

DEAR JOAN: I am in love with the Liberty Mutual emu. Is it entirely computer-generated, so there is no hope? I know this is a silly question that you probably can’t answer. — Julie Hartley, Wichita, ...

No stranger to high-profile acquisitions, the New York Liberty's path to a repeat will be partly heralded by LiMu Emu (and Doug). The defending WNBA champions announced a multi-year partnership with ...