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Warc
1y
Lidl: The Basket That Grew Up To Be A Trolley
Lidl had historically built a shopper base with a high proportion of smaller volume, but high frequency customers – i.e. the basket shopper. Customers would often go in-store to pick up the latest ...
esmmagazine.com
7d
German Discounters Offer Cheaper Plant-Based Grocery Baskets, Study Finds
The study also revealed differences in basket prices between retailers. For example, Lidl's plant-based shopping basket is ...
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