After 9/11, people told the Jacobs brothers life wasn't good any longer. They responded with a shirt bearing a stylized American flag above their brand. Customers bought it up, and though the ...

Scrolling through an online sale recently, I was shocked to come across a batch of “Life Is Good” T-shirts. If you’re not familiar, the brand makes apparel featuring various upbeat designs ...

Bert (left) and John Jacobs started selling Life is Good T-shirts in the early 1990s. In 1990, Bert and John Jacobs joked that they would "go where no T-shirt guys had gone before." The brothers ...

(Robin Lubbock/WBUR) Needham-born brothers John and Bert Jacobs started the Boston-based "Life is Good" company in the mid-90s, by selling their shirt designs ... absurd or funny or positive ...

Inside the cavernous building in New Hampshire where Life Is Good prints and ships thousands of T-shirts and other branded apparel every day, the Boston company’s ethos is spelled out in giant letters ...

The line features t-shirts and hats with the two slogans, as well as a design featuring both, “Life is Finger Lickin’ Good.” There is also a design with Jake, Life is Good’s mascot, ...

If not for the very open ears of its founders, T-shirt company Life Is Good wouldn’t have grown into a multi-million dollar business with a nonprofit arm focused on helping children overcome ...

The story of how they turned their adventure into the $100 million clothing company is now in a book titled, Life is Good: The Book—How to Live With Purpose and Enjoy the Ride. JOHN: Tee-shirts ...

After 9/11, people told the Jacobs brothers life wasn't good any longer. They responded with a shirt bearing a stylized American flag above their brand. Customers bought it up, and though the ...