In recent years, there’s been a noticeable shift in how small and midsized businesses (SMBs) approach marketing. After years of outsourcing to large, impersonal service providers, many are ...

For decades, marketing centered on campaigns—time-bound initiatives designed to capture attention, drive clicks, and ultimately close sales. Campaigns are flashy, measurable, and often creative. But ...

Old-school advertising is still effective today. Here are nine offline marketing strategies that work in the digital world.

Hoping to cultivate a loyal following in your town? While "local" is the buzzword for thriving businesses, many brands stumble when it comes to forging genuine connections in their own backyards. But ...

Marketing services are being redefined — and print service providers are reinventing themselves to stay at the center of their clients’ communication strategies. Once offering customers customization ...

Local Marketing Plus SEO has announced the launch of a new marketing package tailored for local service businesses, including plumbing, HVAC, and electrical contractors. The program is designed to ...

No matter how high global ad spend rose in 2025, marketers will likely remember the year for its bad vibes. In the U.S., advertisers had to contend with persistent global conflict, a tariff-addled ...

The following excerpt is from Perry Marshall's book Ultimate Guide to Local Business Marketing. Buy it now from Amazon | Barnes & Noble | iTunes or click here to buy it directly from us and SAVE 60% ...

The landscape of retail is undergoing a rapid, technology-driven transformation. No longer are generic vending machines simple dispensers of pre-packaged goods; the new generation of automated cotton ...