In most years, a graph of annual local TV ad spending is about as predictable as an electrocardiogram of a reasonably healthy patient in a doctor’s office. Revenue spikes upwards on even-numbered ...

As broadcasters push to end ownership caps that they contend has hurt their competitive position, new data from Guideline provides some depressing details on just how much the local TV ad spend has ...

Many of us have been waiting many, many years for advertisers and agencies to view streaming and linear TV channels as a holistic premium video world, where planning, buying, selling and measurement ...

In a resource-challenged local TV environment the need for creative, efficient programming solutions is greater than ever. A trio of top station group programming leaders will share how they’re ...

General managers from five of the largest stations in the nation’s biggest TV market will share how they’re squaring off against fragmentation by leaning into localism at TVNewsCheck’s Local TV ...

Top TV advertising platform Vibe.co knows that running a TV commercial can be a valuable way to attract business on a local or national scale, but it’s not easy. Given that the cost to run a ...