Dive Brief: Coors Light, owned by Molson Coors, launched “Chill Harder Pays Harder,” a program that will reward over 5,000 consumers with prize money for replicating the brand’s Chill Harder logo in ...

Coors Light is not the only company in recent memory to debut an alter ego. In October 2024, Goldfish temporarily changed its name to the much more mature “Chilean Sea Bass” to appeal to adults.

Starting on Thursday, Oct. 27 — also known as National American Beer Day — Coors Light is challenging fans to become the “Chill Harder Champ” and win up to $50,000 doing so.

Before people watch Coors' new ad and enjoy competitor Bud Light's hilarious cul de sac party commercial on the big day, they ...

LOUIS — Coors Light will pay more than 5,000 drinkers to do its local advertising. The rules are to carve the Chill Harder logo into a pumpkin, draw it on a surface, or even paint the logo on ...

(WSIL) -- To celebrate National American Beer Day, Coors Light is announcing a nationwide search to find the person who 'chills hardest' to be crowned the brand's first ever "Chill Harder Champ ...

Overall sales of Coors Light fell last year nearly 2% to roughly $2.7 billion and volume slipped 3.5%. As a result of the sluggish sales for many of its beers, Molson Coors trimmed its 2024 sales ...

Coors Light’s latest ad stars Kansas City Chiefs QB Patrick Mahomes creatively promoting the company’s beer despite league rules against it. ... 15 and the Mahomies, logo on the side.

In celebration of National American Beer Day on October 27, Coors Light announces a nationwide contest for the person that "chills the hardest." The "Chill Harder Champ" has a chance to win $50,000.

Overall sales of Coors Light fell last year nearly 2% to roughly $2.7 billion and volume slipped 3.5%. As a result of the sluggish sales for many of its beers, Molson Coors trimmed its 2024 sales ...