From infomercials to political canvassing to appeals for coveted roles, the most compelling rhetoric uses a mix of ethos, pathos, and logos. These techniques encompass a wide spectrum of human ...

Aristotle and later Cicero wrote about argument being composed of logos, ethos and pathos. Most people know the “logos” as logic and “pathos” as emotion (easy to remember because of words ...

We talked about how marketers and writers and artists reach their audience: are they using ethos (credibility), pathos (emotional appeal), or logos (statistical facts or reasoning) to make a pitch or ...

So, logos was all around. In stories about gender, racial, and income inequality. And, not at least in the character of the narrator: women, colored, and of poor origin. “And I have tried many ...

The concept traces back to Ancient Greece, where Aristotle’s treatise “Rhetoric” established the three pillars of persuasion: ethos, logos, and pathos. While ethos establishes credibility ...

Obama is often hailed as the greatest rhetorician of our age. His one weakness, if it can be called a weakness, is that he is too good. This is the same problem that Winston Churchill had: for a long ...

Ethos is an appeal to ethics and character, meaning that an audience must believe the speaker is ethical, credible and trustworthy. Logos is the appeal to logic; pathos is an appeal to emotion.

Good con artists deceive us by first establishing credibility (ethos), then sharing a story that appeals to your heart (pathos), and finish with a takeaway (logos) that appeals to your head.