— -- Jerry Rice has done it. Richard Sherman has, too. And now basketball legend Shaquille O’Neal is joining the fun as the latest undercover driver for the ride-sharing service Lyft.

And in a way, we were maturing the icon, but we didn’t want to mature it. So that’s real tricky.” For a month or two, there were signs that Lyft was undergoing a bit of a shift in its marketing.

Super Bowl 50: NFL Legend Jerry Rice Goes Undercover as a Lyft Driver. The former San Francisco 49ers star returned to the Bay Area for the prank. By ABC News. February 3, 2016, 4:04 PM.

It's a place that's famous not just for its Gold Rush history, but for something darker. A curse, that supposedly falls on anyone who dares to take something from the abandoned town. And even though ...

To activate the special feature, type the code “BardiGang” into the Lyft app from now until October 1 and you’ll find Cardi B’s “infamous blinged out nail art as the graphic of your Lyft ...

For years, Lyft positioned itself as the “nice guy” in the ride-hailing industry. It let rival Uber do most of the dirty work fighting regulators and the taxi industry to create a path for a ...

When trans-athlete icon Jazz Jennings needed a ride in Boston, she was shocked to see another icon in the driver's seat. The post When Jazz Jennings ordered a Lyft this week, you’ll never ...

Capri Sun, Lyft, and Insecure. Before the third season premiere of Issa Rae's HBO series, these three things didn't really have a reason to appear in the same sentence — but now, it's at the ...