As part of its new “Find Your Magic” campaign, Axe released a 30-second spot for Super Bowl 50 between the Carolina Panthers and Denver Broncos, which emphasizes male empowerment in the name of its ...
Axe’s new “Find Your Magic” campaign from 72andSunny has taken a giant leap away from chick-magnets bros, to quirky men just being themselves. And men seem to appreciate the relaxed new messaging.
For years, the Axe brand was pretty one-dimensional. It appealed to bros with comical, hyperbolic ads about how Axe would turn them into chick magnets. In the past few years, that cartoony ...
NEW YORK, NY - JANUARY 13: AXE and John Legend reveal the new 2016 AXE Collective at the Find Your Magic launch event on January 13, 2016 in New York City. (Photo by Neilson Barnard/Getty Images for ...
In 2017, AXE South Africa was tasked to build on the global rebrand AXE underwent in 2016, called Find Your Magic. In year two, South Africa had two big goals: win back the hearts of young men across ...
With an inspirational digital campaign in Indonesia, Axe, the Unilever deodorant brand, launched a repositioning drive to change its brand image from one that helps men get the girl, to one that helps ...
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