As Magnum’s global brand vice-president Ben Curtis tells The Drum, however, the premium ice-cream maker has been using this behavior to its advantage. Unilever-owned brand Magnum is using ...

We might still be in Lockdown 3.0, and the weather might not exactly be giving off big summer 2021 vibes, but when the frozen dessert gurus at Magnum unveil the “most luxurious ice cream ever ...

If there's one thing that can truly crown a summer's day, it's an ice cream - and there's no more indulgent choice than a Magnum. The iconic ice cream bar brand has just released two new flavours ...