You’re staring at a half-finished business idea, five open Google Docs with competing ICP theories, and a landing page that ...

Market research plans define an existing problem and/or outline an opportunity. From there, the marketing strategy is broken ...

Amaan Kazi is the CEO of Verified Market Research, a global market research & consulting firm focused on niche & emerging markets. In today's competitive landscape, a robust go-to-market (GTM) ...

Forbes contributors publish independent expert analyses and insights. We set an example for a better future via education and research. Launching new products is never a straight line—it’s a ...

Often divided into primary and secondary research, market research helps businesses identify key factors influencing their market, including the competitive landscape, target audience characteristics, ...

For any new product, it’s critical to nail down the proper timeline, which will take some art and science to determine. Don’t launch without research — timing beats speed every time. Strong core ...