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The Dallas Business Journal, in partnership with the Bank of Texas, recently hosted local entrepreneurs and executives for a roundtable discussion on middle market business in the region.
When strategic decisions are made without marketing’s input, the result is KPIs that look good on paper but fail in practice.
However, without cross-organizational conversations, your marketing team is going to be out of the loop and unable to come up with winning go-to-market strategies that, in turn, lead to new customers.
The Kansas City Business Journal had a Table of Experts on marketing in the digital age — including key to effective strategies to reach the desired market.
Most of us would be lost without our smartphones, tablets, and computers. People digest a lot of information on these devices, which is why a digital marketing strategy is imperative for any ...
Source: Shutterstock. If, say, 10% of the CMOs responding to Marketing Week’s 2025 Career & Salary Survey had reported that their businesses undervalue marketing strategy, it would have been troubling ...
It is all part of an outreach strategy from Organic Valley, which bills itself as the largest cooperative of organic farmers in the United States. Call it table-to-farm marketing.
The strategy table will be run by the Department of Industry, Science and Economic Development. The federal ministry already runs strategy tables in a number of industries, including manufacturing ...