While reading one of the new higher-education-business magazines that seem to have sprung up like weeds in the past few years, I came across two articles that made me want to reach for a figurative ...

While most of the debate over artificial-intelligence technology at colleges centers on the classroom, there’s another hotbed of AI adoption on many campuses — the marketing and communications office.

When targeting college students, remember that Gen Z is different from their older counterparts in how they respond to traditional marketing. They value authenticity and are generally loyal to ...

Choosing a college isn't what it used to be. You're not just flipping through brochures or visiting campuses. Now, schools fight for your attention with social media ads, student influencers, and ...

Many colleges have found it beneficial to increase digital marketing efforts during this time, including paid search and paid social, to effectively target the specific audiences they need to reach.

Are you a print subscriber? Activate your account. By Brian Bonilla - 49 min 9 sec ago By Jack Neff - 1 hour 49 min ago By James Levy - 3 hours 19 min ago By Gillian Follett - 3 hours 19 min ago By ...

CHAPEL HILL, N.C., Nov. 9, 2020 /PRNewswire/ -- Value Colleges (www.valuecolleges.com), an independent online guide to the best values in undergraduate and graduate education, is pleased to share ...