I hired a PR and marketing team who helped with branding, copywriting, and building a strategy, which included ... my assistant help me with this now. I used networking as part of my marketing ...

or they sound like “marketing speak.” So, what do you do? The most successful positioning statements include a promise that’s ...

When Ryan Petersen launched Flexport in 2013, he approached the problem from a customer’s perspective. Early in his career, he had worked at his brother’s import-export business, sourcing and selling ...

In today’s digital world, SEO should be an integral part of your marketing strategy. Forty-nine percent of shoppers use Google to find new products and services, and strong search engine ...

“If someone is taken care of, they’re going to take care of you.” Ayoub shares a few key marketing strategies that have fueled her success at Piece of Cake, cementing her company’s brand ...

Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can ...

Marketing plans also serve as a road map for your sales strategy, branding direction and building your overall business. This is important for successfully conveying your brand messaging to your ...

Subscribe To Our Newsletter. Daily search marketing tidbits for savvy pros. In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to ...

And as marketing has shifted almost entirely digitally, there’s not the localized advertising that there used to be ... Some new boutique outfits are also providing hope for indie filmmakers ...

Anxiety is known to spur impulsive purchases—in part because buying things offers a sense of control and can be used to self ... items on a whim. Marketing strategies, like advertising products ...

Riyadh Air CEO Tony Douglas called it his "Steve Jobs moment" when the Saudi airline unveiled its digital features and ...

From launching new products to reinvigorating old brands, marketing is a critical aspect of business. Marketing shows consumers a product or service, explains how it fulfills their needs and desires, ...