Ahead of The Drum’s B2B World Fest, we catch up with Ed Davis from BBN International, who gives us his take on the topics ...

It's high time we bridge the gap between B2C and B2B content marketing, using the strengths of B2C strategies to bolster B2B outcomes. The concept of storytelling is often associated with B2C, where ...

Which sources and studies about B2B marketing can genuinely lay claim to providing insight that’s authoritative, objective ...

Ensuring sales and marketing teams work together is the key to business growth, Expleo’s global marketing manager Siobhan ...

B2B Marketing: Growth Strategies for Your Organization is designed for professionals who want to understand the full scope and potential of B2B marketing techniques and strategies. The program ...

In the dynamic sphere of business-to-business (B2B) marketing, content operates as a critical conduit. It connects companies ...

B2B Marketing, the organization behind the groundbreaking global marketing community Propolis, and internationally renowned ...

Marketing budgets just took a 56.8% hit. Here's how to adapt your content strategy, maximize ROI, and create more impact with fewer resources in 2024's tough climate.

Insights from top executives reveal a shift toward AI-enhanced teams, B2B strategy renewal and heightened accountability in ...

per Anteriad’s 2024 B2B Marketing Outlook. This is a remarkable level of message customization to an audience of one. Consumer-y messaging strategies will get buyers’ attention, but on their own, they ...

Account-Based Marketing Benchmark Survey There’s a divide in the B2B marketing space surrounding account-based marketing (ABM ...