It enables fashion brands to offer hyper-personalized ... Brands can then make informed decisions on product development and even marketing strategies. Benchmarking against competitors, for ...

As the luxury slowdown continues, high-end fashion brands need resilient marketing strategies. Experiential campaigns and intergenerational omnichannel marketing can be effective. Labels are also ...

Influencers, founder-led brands and AI creative are resonating less with consumers, according to data from McKinsey.

AI is also changing the way fashion businesses market their products. With AI-powered marketing tools, businesses can analyze data to determine the best marketing strategies, target the right ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 1 hour 39 min ago 6 hours 1 min ago 6 hours 1 min ago By Justin Roberts - 6 hours 31 min ago By Ewan Larkin - 7 ...

Inside Ria Chakrabarti’s journey from AI research to launching Veristyle, the personal styling platform turning heads with ...

Traditional women’s wear brands are also transforming. Brands now develop seasonal narratives and concepts from the R&D stage ...

Michael MolenaarSustainability has become one of the defining trends of the twenty-first century, evolving alongside digitalization.This shift is increasingly influencing the fashion industry, in line ...

Learn innovative strategies that make fashion brands stand out in a crowded market ... creating social connections through influencers and celebrities, and experiential marketing. Students explore ...

The AAS Fashion Marketing and Communication program at Parsons is an intensive, flexible degree centering on the fundamentals of communication strategy. You explore the relationship between brand, ...