This article aims to guide fashion designers through the labyrinth of digital marketing, providing a comprehensive strategy tailored to their unique needs. Whether you’re an established designer ...

It enables fashion brands to offer hyper-personalized ... Brands can then make informed decisions on product development and even marketing strategies. Benchmarking against competitors, for ...

As the luxury slowdown continues, high-end fashion brands need resilient marketing strategies. Experiential campaigns and intergenerational omnichannel marketing can be effective. Labels are also ...

Influencers, founder-led brands and AI creative are resonating less with consumers, according to data from McKinsey.

AI is also changing the way fashion businesses market their products. With AI-powered marketing tools, businesses can analyze data to determine the best marketing strategies, target the right ...

Fashion influencer marketing is a type of marketing strategy that involves collaborating with social media influencers who have a large following and influence in the fashion industry to promote a ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 1 hour 39 min ago 6 hours 1 min ago 6 hours 1 min ago By Justin Roberts - 6 hours 31 min ago By Ewan Larkin - 7 ...