Ahead of The Drum’s B2B World Fest, we catch up with Ed Davis from BBN International, who gives us his take on the topics ...

B2B Marketing, the organization behind the groundbreaking global marketing community Propolis, and internationally renowned ...

In the dynamic sphere of business-to-business (B2B) marketing, content operates as a critical conduit. It connects companies ...

Ensuring sales and marketing teams work together is the key to business growth, Expleo’s global marketing manager Siobhan ...

B2B buyers are nearly 70% through their purchasing process before engaging with sellers — and 80% of the time, it’s the ...

reduce marketing spend wastage, and increase ROI Discover how pressures on margins and slower buying cycles are reshaping ...

These practical tips can help you create emails that not only grab your audience's attention but also entice them to keep reading.

The old adage still stands: “Business buyers are still people.” B2B marketers ... per Anteriad’s 2024 B2B Marketing Outlook. This is a remarkable level of message customization to an audience of one.

Insights from top executives reveal a shift toward AI-enhanced teams, B2B strategy renewal and heightened accountability in ...

The modern B2B landscape is moving faster than ever. Our annual dentsu B2B event, held this year at the iconic Tate Modern, was a morning of future-focused talks, panels and insight from some of the i ...

Terminus is an account-based marketing (ABM) platform that helps B2B vendors and agencies reach prospects at target accounts ...