The jump to black-and-white branding is not Max's first aesthetic intervention. When Warner Bros. first launched the streamer in 2020, it was introduced to the market under the name "HBO Max ...

The jump to black-and-white branding is not Max’s first aesthetic intervention. When Warner Bros. first launched the streamer in 2020, it was introduced to the market under the name “HBO Max ...

original hbo max logo Warner Bros. Discovery Well, this latest change to Max’s coloring tells us it really wasn’t about purple or blue, but, ultimately, about the HBO of it all.

Max is trading its bright blue branding and logo for a black-and-white color palette that evokes HBO’s classic branding by Andrew Liszewski Updated Mar 31, 2025, 4:29 PM UTC ...

According to Max, the color change is part of a larger refresh. Max says the standalone logo will be in the black-and-white color scheme, but an updated color palette, chosen to allow for ...

Max logo revamp is the new black April 2, 2025 13.49 Europe/London By Julian Clover Warner Bros Discovery has quietly introduced a new version of the logo for its streaming service Max.

Max, Formerly Known as HBO Max, Launches New Black-and-White Logo and Color Palette, Evoking HBO Branding. J. Kim Murphy. Sun, March 30, 2025 at 10:45 PM UTC. 3 min read.

Max's newest rebrand ditches blue for HBO-style black and white. Warner Bros. Discovery has increased efforts to return HBO to the brand.

Max, Formerly Known as HBO Max, Launches New Black-and-White Logo and Color Palette, Evoking HBO Branding. J. Kim Murphy. March 30, 2025 at 6:45 PM.