Add Yahoo as a preferred source to see more of our stories on Google. Max Mara’s creative director Ian Griffiths still marvels at the success of the Teddy Coat, which marked its 10th anniversary in ...

Add Yahoo as a preferred source to see more of our stories on Google. MILAN — Max Mara’s creative director Ian Griffiths still marvels at the success of the Teddy Coat, which this year is marking its ...

Max Mara celebrated its new Teddy Ten pop-up with a lengthy list of celebrities. The fashion brand held a cocktail party Wednesday night at its first Teddy Ten pop-up boutique located at 125 Prince ...

A giant teddy bear kept watch over Max Mara’s 75th-anniversary celebrations at Shanghai’s Long Museum. The supersized mascot was a tribute to the teddy coat, the brand’s fluffy phenomenon, which, ...

More than any other piece, a coat can truly go the distance—it’s outerwear for everywhere, as model Abby Champion and her Max Mara Teddy Coat prove. Crafted from a blend of camel wool and silk, the ...

The coat of the season? Max Mara’s Teddy Bear Icon. Spotted on Lily Collins during a recent outing in London, this irresistibly tactile coat is equal parts cozy and chic, a wardrobe essential for ...

What: Max Mara’s impossibly cuddly Teddy Bear Bag; a spacious tote in a blend of faux wool and alpaca fur with leather handles. A veritable hug, but in accessory format! Who: Italian luxury label Max ...

Max Mara’s creative director Ian Griffiths still marvels at the success of the Teddy Coat, which marked its 10th anniversary in 2023. “Who would have guessed that the old coat I found by chance in a ...