B and T

Mentos Unwraps ‘Mouth Off’ Campaign Targeting Gen Z Through Humour & Rebellion Via The Idea Shed

Mentos Australia is shaking up the gum aisle with the launch of Mentos Cube. In order to launch the new product, The Idea Shed has created a fresh campaign flipping traditional gum advertising on its ...
Marketing Interactive

Mentos makes it pop for the launch of Val Morgan’s giant Cube

Sydney’s World Square just got a little more… cubed. Val Morgan Outdoor has unveiled its newest out-of-home format, The Cube, and Mentos is the first brand to jump in, chewing over the chance to ...
AdNews

Mentos ‘The Cube’ via VMO, Havas Media and The Idea Shed

Mentos, with VMO, has released an 4x4 metre LED display in the heart of Sydney's World Square in a campaign via Havas Media and The Idea Shed. “We’re beyond excited to be the first brand to bring a ...
Marketing Interactive

Mentos launches ‘Mouth Off’ campaign for Cube gum

Mentos Australia has launched a campaign for Mentos Cube, created by The Idea Shed, positioning the brand as a tool for bold self-expression. Centred on the cheeky tagline “Bite Me”, the campaign ...
Mumbrella

Mentos rolls out Mentos Cube with ‘Bite Me’ campaign, via The Idea Shed

Mentos Australia has unveiled Mentos Cube, a gum product repositioned as a movement for individuality, flavour and fun with a cheeky campaign by The Idea Shed. Join Mumbrella Pro to access the ...
Mumbrella

VMO debuts The Cube with Mentos campaign

Perfetti Van Melle’s Mentos has become the first brand to activate VMO’s new 4×4 metre experiential LED display, The Cube, with a campaign that mirrors the gum’s distinctive, new cube shape and ...