In today’s consumers, a brand has developed beyond only logos and slogans because it is hard to visualize branding activities ...

But Upwork's managed that with a dynamic new brand identity that leans into its mission to create a flexible workspace for ...

We sat down with JKR’s Lisa Smith and Mozilla’s Amy Bebbington at Paradigms 2024 to discuss creating a brand that sticks and the challenges facing client-agency relationships today – plus why theirs ...

In recent years, financial institutions have increasingly adopted multi-brand strategies to diversify their offerings, capture new market segments and enhance customer loyalty. Based on my ...

The Upwork brand refresh is the work of Widen+Kennedy's design and branding arm, NOT Wieden+Kennedy. The new visual identity ...