In the fragrance world, entire eras have been defined ... He followed this with Molecule 02—the "tobacco-y, amber-y, mineral" Ambroxan—and Molecule 03—the "almost grapefruitlike" vetiveryl ...

Molecule 02 centres around just one ingredient. This time, it's ambroxan. This is a molecule that mirrors the scent of ambergris—a coveted perfume material that is now very rare and expensive ...

For model Emma Louise Connolly, one of her go-to perfumes is the Escentric Molecules Molecule 02, which has been hailed by fans for its “fresh and clean” scent. The perfume will set you back ...

Last year, that chemical, with the trade name Thesaron, became an essential ingredient in a new perfume ... for the last 20 years — means that molecule is highly profitable for Takasago.