Analysts at Bank of America downgraded Molson Coors Beverage stock to "neutral" and lowered their price target for its shares ...

Beer ads try to be funny, but a regulatory group has determined that Molson Coors went too far with a recent ad that compares rivals' light beer to water.. The National Advertising Division, which ...

Molson Coors is running "The High Stakes Beer Ad" in conjunction with DraftKings. Molson Coors. After being absent from advertising in the Super Bowl for more than 30 years due to InBev/Anheuser ...

The traditional kickoff of the category’s biggest season was a disaster for beer, with sales dollars down by 6.4% and volume ...

“Molson Coors’ CEO doesn’t even know how the ad will end.” Since 1988, Molson Coors and its family of brands have been unable to advertise during the Super Bowl due to AB InBev’s ...

Shut out of the Super Bowl for more than three decades, Chicago-based Molson Coors is back in the Big Game, partnering with DraftKings on a whimsical $500,000 beer commercial contest. Fans who ...

The collab involves a $500,000 prize pool for fans who correctly guess details of the ad campaign pitting sister brands Coors Light and Miller Lite against one another.

Dive Insight: Molson Coors has long been sounding the drum for its return to the Super Bowl after rival Anheuser-Busch InBev’s 33-year long monopoly on alcohol advertising during the game ended. In ...

Coors Light now has a literal case of the Mondays. The Molson Coors Beverage Co. announced this week that Coors Light will be repackaged as "Mondays Light" for a limited time. Coors Light seems to ...

Coors Light misspelled a word on a new advertising campaign that was seen in newspapers and electronic billboards in North America. It may have been a "case of the Mondays," the company said.

A report in "The Wall Street Journal" detailing how Molson Coors is tapping DraftKings to build the buzz surrounding its first Super Bowl commercial in more than 30 years, the opening created by ...

Beer ads try to be funny, but a regulatory group has determined that Molson Coors went too far with a recent ad that compares rivals' light beer to water.The National Advertising Division, which ...