Molson Coors is running "The High Stakes Beer Ad" in conjunction with DraftKings. Molson Coors. After being absent from advertising in the Super Bowl for more than 30 years due to InBev/Anheuser ...

Shut out of the Super Bowl for more than three decades, Chicago-based Molson Coors is back in the Big Game, partnering with DraftKings on a whimsical $500,000 beer commercial contest. Fans who ...

“Molson Coors’ CEO doesn’t even know how the ad will end.” Since 1988, Molson Coors and its family of brands have been unable to advertise during the Super Bowl due to AB InBev’s ...

Dive Insight: Molson Coors has long been sounding the drum for its return to the Super Bowl after rival Anheuser-Busch InBev’s 33-year long monopoly on alcohol advertising during the game ended. In ...

The collab involves a $500,000 prize pool for fans who correctly guess details of the ad campaign pitting sister brands Coors Light and Miller Lite against one another.

But Molson Coors said it has been “de facto locked out” of advertising in a space dominated by Anheuser-Busch’s Clydesdale horses, frogs, dogs and a host of other famous Bud commercials over ...

CHICAGO — Molson Coors blames an unfortunate typo on a “case of the Mondays.” Billboard and full-page newspaper ads released early in the day, part of a series leading up to the NFL’s big ...

Molson Coors CMO Sofia Colucci lays out the strategy behind the company's Super Bowl ad. The "Case of the Mondays" campaign kicked off weeks ahead of the game with a viral stunt.

Coors Light misspelled a word on a new advertising campaign that was seen in newspapers and electronic billboards in North America. It may have been a "case of the Mondays," the company said.

Molson Coors said the new name aims to "bring chill to one of the worst Mondays of the year." Earlier this week, Coors Light drew attention with a series of advertisements that intentionally ...