He remained at the helm of the business - which was the first to launch women’s jeans - until 1990, when he passed over the general management of the company to his son Heiner, although continued to ...

Thus Albert Sefranek began to make the first German jeans: the 'Mustang'. Sixty years on, the family firm has survived testing times. First ridiculed, the company had to compete with cheap chain ...

06/09/2015 June 9, 2015 After years struggling to survive in the cut-throat textiles sector, German company Mustang Jeans had only just pulled itself back from the brink of crisis when it saw a 40 ...