Xbox Pushes Cloud Gaming Over Consoles

The new Xbox ad campaign is confused about what an Xbox is
Microsoft launched a new marketing campaign for its Xbox consoles and cloud gaming service called “This is an Xbox.” It features posters and commercials with a bunch of different objects like a laptop, a smartphone and a Meta Quest 3 that are all “an Xbox.”
New Xbox Campaign Seemingly Suggests Xbox Is More Of A Service Than A Console
A new Xbox campaign involves labeling just about every device on an Xbox. Are we seeing the transition to a service rather than a console?
Xbox Pushes Cloud Gaming Over Consoles In New Ad Campaign
Xbox is focusing on cloud gaming in its new ad campaign, showcasing multiple devices for gaming. Xbox Cloud Gaming is restricted to Xbox Game Pass Ultimate subscribers. Cloud gaming faces challenges like internet speed issues, clunky controls, and the presence of alternative gaming options.
New Xbox Campaign Confirms Microsoft’s Console Plans
In a new ad campaign, Microsoft claims that anything that can access Game Pass should be considered an Xbox now.
Microsoft unveils ‘This is an Xbox’ campaign
Microsoft (MSFT) announced its new “This is an Xbox” campaign, which invites players to play with Xbox across multiple devices and
Xbox continues its push beyond consoles with new ad campaign
It’s the latest step in Microsoft’s ongoing gaming strategy to reach players beyond the Xbox console — something that started with the introduction of Xbox Cloud Gaming more
Microsoft Redefines What is an Xbox in New Marketing Campaign
It’s been four years this week since Microsoft released its Xbox Series X console, and today the company kicked off a new “This is an Xbox” marketing campaign that aims to redefine what really is an Xbox in 2024.
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Microsoft is Working on a Xbox Handheld Console
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Xbox confirms that it’s working on a handheld — here’s what we know
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Xbox Game Pass Reveals November 2024 Wave 1 Plans
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OPINION: After a year of confusion, Xbox is closing out 2024 with a ton of momentum, and plenty of cause for optimism
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Is Farming Simulator 25 on Xbox Game Pass?
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