Company will unveil new logo, new products, and introduce new executives live at its booth in the Main Hall of Natural Products Expo West at 2:00pm PT on Thursday, March 15 ...

Bacteria growth creates a natural logo for drinks lab Crucible. Madalena Studio has reimagined Crucible’s brand identity by harnessing the power of cultured bacteria as a nod to the processes that ...

We stripped it of its synthetic and artificial effects [and] this is combined with a new, natural texture on pack that adds a further sense of realness and tactility to the design.” The new look aims ...