I can’t say that I’m much of a logo design expert (more accurately: I am the furthest thing from it), but I can say that I cannot stop staring at the negative space in the logo. At first I ...

But it's also a brain. Nintendo's Gamecube logo is famously clever: It's not just a cube within a cube, it also shows the letter G enclosing a C in negative space. The U.S. Cyber Command ...

It's another in a blizzard of negative political ads and before you consciously know it, the message takes hold of your brain. You may not want it to, but it works just about instantly.

Turns out the Nike swoosh is more than just a feel-good logo. It actually lights ... the scans picked up activity in sections of the brain associated with negative emotional responses.