Mattel is ringing in the 40th anniversary of American Girl with a new Modern Eras collection. The line features modernized ...

A new line from Mattel lifts six of the dolls out of their historical contexts and drops them into contemporary fashions.

We will cede that the dolls’ eyes are especially vacant, even for dolls.

American Girl's Historical dolls got a makeover to fit in with the brand's "Modern Era," with the iconic Samantha Parkington ...

American Girl marks its 40th anniversary after five quarters of sales growth, but revenue remains far below its peak as ...

American Girl's redesigned historical dolls spark fierce backlash from longtime fans who say the modern makeover "ruins the whole point" of the beloved toys.

Mattel is celebrating the 40th anniversary of its iconic American Girl doll brand in a big way in 2026 with the release of new dolls and books.

Mattel says the “modern-era” versions of the beloved American Girls are “meant to celebrate the original historical characters in a different form.” Millennials say they’ve gone too far, making them ...

American Girl dolls that highlight historical moments are being taken out of the past and plopped into the current era.

Heading into a holiday season when budgets may be stretched thinner than usual, American Girl just did something that will have parents celebrating: The iconic brand has unveiled AG Sisters, a fresh ...