It’s just Apple TV now, no plus. Apple has rebranded its six-year-old streaming service Apple TV+ to Apple TV — which is the same name as its connected smart TV device product and app. The tech company quietly revealed the news Monday in a press release announcing the streaming debut for its “F1: The Movie,

Compounding potential consumer confusion, Apple now applies the "Apple TV" name to three separate products: the streaming service (formerly Apple TV+), the TV app and a digital media box.

Apple's streaming service competes with the likes Netflix, Disney, and Amazon Prime. Here's how to watch, what to watch, what you need, how much it costs.

Apple TV+ announced on Monday, Oct. 13 that it was dropping the plus sign, becoming Apple TV but no word as to when the change will go into effect.

Apple and Formula 1 announced a five-year partnership today that will bring the races exclusively to Apple TV in the US, starting in 2026, when it will replace the series’ current deal with ESPN.

Apple's five-year deal for Formula One's U.S. broadcast rights, announced on Friday, gives both brands a major opportunity for growth in new directions and could ultimately lead to something bigger.