The England and Wales Cricket Board (ECB) has today (5 April) confirmed that New Balance will be its new kit sponsor, replacing Adidas which has scaled back its interest in the sport. New Balance ...

Crew—the New York-based purveyor of selvedge chambray shirts and slim Ludlow suits—has actually been putting out some of the most solid sneaker collaborations, with New Balance. Past releases ...

The latest mega brand to join the fray is New Balance, the US footwear giant, which like Adidas has no ambition to make bats but is simply using cricket as wallpaper to showcase its brand and sell ...

American sportswear brand New Balance has agreed a deal with the ECB to kit out the England cricket team when its current deal with Adidas comes to an end next year. According to reports the ...

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or ...