By Gil Kaufman NewJeans get down to some classic pop group hijinks in the new video for their effervescent single “Bubble Gum.” The K-pop girl group comprised of members MINJI, HANNI ...

One of the biggest-selling K-pop acts ... play on words (a double entendre of “new genes”) that also referenced the timeless qualities of a pair of jeans. Marsh said the band spent “a ...

By Jon Caramanica A huge part of the success of NewJeans — the most creatively promising new K-pop act of the past two years — has been its music videos: stylistically sophisticated ...