As Brown Ale's current owner - Heineken - discovered ... Gazza and Sting - were persuaded by Scottish & Newcastle to sign a bottle each. Dustin Hoffman's and Omar Shariff's bottles went for ...

Once brewed just a stone's throw from St James' Park, Newcastle Brown Ale's famous logo adorned the black and white shirt for several years and is just as well known around the world. Memorabilia ...

This case study describes how Newcastle Brown Ale played up to its image as a blatantly honest, no-frills beer brand for guys who are tired of being pandered... We’re long-term subscribers to WARC and ...