When Michael Jordan signed with Nike, it brought a revolution. With immense love, his shoes made it to the court and soon ...

This is the same logo that appeared on Bueckers' player-exclusive colorway of the Nike GT Hustle 3 that dropped in December ...

Nike just added to its legendary “Just do it” campaign with a Gen Z twist, launching “Why do it?” to resonate with young athletes’ tendency to question tradition and seek authenticity and purpose.

Wale and Nike launch the GT Future “Ice” campaign honoring DMV basketball culture with a new ad, exclusive Foot Locker release, and community events.

Las Vegas Aces' center and Nike signature athlete A’ja Wilson was named as one of the inaugural global athletes in the brand's multi-year collaboration with LEGO, per a release on Thursday. The news ...

A joint ad campaign is the latest effort connecting Nike to its longtime wholesale partner Dick’s Sporting Goods. For the joint marketing campaign, it also means customers can access extra content ...

Nike (NYSE: NKE) is set to release fiscal second-quarter 2026 earnings after market close on Dec. 18. The company is trading well below its 52-week high of $82 and could see a significant rally if the ...

The store owner slashed prices for Nike in response to the campaign. A Colorado sporting goods store is closing after it boycotted Nike merchandise from its sales floor in response to the brand's ad ...

The Adidas campaign, which showed a poster of footballer Alessandro Santos following through on a kick and, on the street below, a giant Adidas ball sitting atop a crushed car, was seen in Tokyo, a co ...

Even when Nike began prioritizing its DTC channels, Dick’s remained one of its strategic wholesale partners. And Nike executives last month emphasized their efforts to connect those two channels, ...