A "Newspaper Theory" sprang forth when an old interview with Durant's widow ... in a newspaper and believed it would be a good logo for Chevrolet. If all those theories weren't enough, there ...

Last Friday, Car Pro Show dealer Classic Chevrolet in Grapevine, Texas, held a Championship Trophy Parade to celebrate its recent award as the #1 Chevy dealership in the world. The parade and tro ...

or the logo isn’t a bowtie but a cross like the Swiss flag since Durant’s co-founder, Louis Chevrolet, was from Switzerland. Only one thing car enthusiasts can know for sure: At the ripe old ...