According to Chevrolet, “a Corvette this different deserves a symbol all its own.” Featuring the same ol' bowtie, checkered flag, and fleur-de-lis stylized lily from French heraldry ...

Chevrolet's iconic bowtie logo has been a symbol for the brand for nearly a hundred years - making it almost as old as the American marque itself. Though one origin story for the logo is more ...

Compared to how many times logos from other brands have changed ... Lastly, Ken Kaufmann, historian and editor of The Chevrolet Review, discovered an old ad from The Constitution newspaper ...

A "Newspaper Theory" sprang forth when an old interview with Durant's widow ... in a newspaper and believed it would be a good logo for Chevrolet. If all those theories weren't enough, there ...

It's also worth remembering that even the old GM logo wasn't free of the influence ... at least not compared to the branding and badging of Chevrolet or Cadillac or Pontiac or whatever.

with the Classic Six serving as its first production car. In 1914, Chevrolet's mysterious bowtie logo would make its debut, and four years later, the company produced its first truck ...