It starts with a whole new look for the 37-year-old company. The Intel Inside logo will disappear, replaced by an updated Intel logo with a swirl around it to signify movement.

Intel plans to overhaul its 37-year-old name logo and drop its popular "Intel Inside" tag in favor of a new image. The new slogan, "Leap ahead," will be unveiled Tuesday.

Intel plans to overhaul its 37-year old name logo and drop its popular "Intel Inside" tag in favor of a new image.

Before getting ahead, though, consider the impact of the old logo, Intel Inside, one of the most successful "ingredient" marketing labels of all time. With the Intel Inside program, ...

Going beyond the surface — The new logo feels a bit boring. I don't think anyone would call it fun like the brand's previous "Intel Inside" badge and the uneven "e" in the original 1969 logo.

Jan. 5, 2005 — -- The most influential branding campaign in high-tech history is about to be retired. And it's about time. Word is that at this week's Consumer Electronics Show in Las Vegas ...

As part of the major re-branding effort, the 37-year old Intel logo, its name in lower case letters and a dropped “e,” which was created by Silicon Valley pioneers Robert Noyce and Gordon ...

The current "Intel Inside" slogan which was first launched in 1991, will be superseded by "Intel. Leap ahead", Reuters said. It added that the 37-year-old Intel brand logo with the "e" in a ...

Intel Corp, whose brand presence has been the inspiration of many, is dropping its 37-year-old logo created by the chip giant's founders Robert Noyce and Gordon Moore.

The last time Intel swapped its logo for a new one, Engadget was less than two years old.Now the company once again has a new look and later this year it will get a “modernized” new sound. The ...

E ver since Intel launched its ‘Intel Inside’ campaign in 1991, its brand identity has become inseparable not only from PCs that contained its processors but also from PCs and ICT at large ...

(FORTUNE) Technology users, prepare to be sold. Intel, the world's most important semiconductor maker, has decided that it wants to be inside far more than just your PC. As a result, if you pay ...